Technology and film continue to fuse together, with two major new partnerships being announced this week between studios and tech companies.
Google announced a $75M investment in A24, representing the most significant partnership to-date between a movie studio and an AI company. In late 2025, Disney and Open AI announced their intention to create new content using Open AI’s Sora technology, but that deal fell apart soon thereafter when Open AI announced its plans to close down its Sora platform entirely. The investment from Google will go towards AI research utilizing their DeepMind technology, specifically towards “creating tools for film production and distribution” such as generating rough storyboards using AI and other non-narrative functions. The deal is non-exclusive and does not give Google rights to use or distribute A24’s Film & TV library.
Shortly after the Google-A24 news, Sony Pictures unveiled their own deal with the VR company Cosm. Under the agreement, Sony will invest $100M to take a minority ownership stake in Cosm, with Sony Pictures’ CEO Ravi Ahuja taking a seat on Cosm’s Board of Directors. Cosm operates three virtual reality venues located in Inglewood, Dallas, and Atlanta, with plans to open two more in Detroit and Cleveland. The venues are marketed as “shared reality venues”, with unique wrap around screens. They have received widespread attention in the press for their screenings of repertory films like Harry Potter.
